Before you jump on a call with conference organizers, take a few minutes to prepare. Trust me, it’ll save you a lot of back-and-forth later. Whether you’re representing a company attending for the first time or planning your tenth booth, being clear on what to ask can make all the difference.

No matter how stunning a venue looks in photos, there’s always something that doesn’t show up until you’re on site — usually when it’s too late to adjust. That’s why I always ask these key questions before booking, and I recommend you do too.